World Economic Forum – Students learn better from books than screens, according to a new study – Written by Patricia A. Alexander, Professor of Psychology, University of Maryland Lauren M. Singer, Ph.D. Candidate in Educational Psychology, University of Maryland, published in collaboration with The Conversation.

 

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Today’s students see themselves as digital natives, the first generation to grow up surrounded by technology like smartphones, tablets and e-readers.

Teachers, parents and policymakers certainly acknowledge the growing influence of technology and have responded in kind. We’ve seen more investment in classroom technologies, with students now equipped with school-issued iPads and access to e-textbooks. In 2009, California passed a law requiring that all college textbooks be available in electronic form by 2020; in 2011, Florida lawmakers passed legislation requiring public schools to convert their textbooks to digital versions.

Given this trend, teachers, students, parents and policymakers might assume that students’ familiarity and preference for technology translates into better learning outcomes. But we’ve found that’s not necessarily true.

As researchers in learning and text comprehension, our recent work has focused on the differences between reading print and digital media. While new forms of classroom technology like digital textbooks are more accessible and portable, it would be wrong to assume that students will automatically be better served by digital reading simply because they prefer it.

Speed – at a cost

Our work has revealed a significant discrepancy. Students said they preferred and performed better when reading on screens. But their actual performance tended to suffer.

For example, from our review of research done since 1992, we found that students were able to better comprehend information in print for texts that were more than a page in length. This appears to be related to the disruptive effect that scrolling has on comprehension. We were also surprised to learn that few researchers tested different levels of comprehension or documented reading time in their studies of printed and digital texts.

To explore these patterns further, we conducted three studies that explored college students’ ability to comprehend information on paper and from screens.

Students first rated their medium preferences. After reading two passages, one online and one in print, these students then completed three tasks: Describe the main idea of the texts, list key points covered in the readings and provide any other relevant content they could recall. When they were done, we asked them to judge their comprehension performance.

Across the studies, the texts differed in length, and we collected varying data (e.g., reading time). Nonetheless, some key findings emerged that shed new light on the differences between reading printed and digital content:

Students overwhelming preferred to read digitally.

Reading was significantly faster online than in print.

Students judged their comprehension as better online than in print.

Paradoxically, overall comprehension was better for print versus digital reading.

The medium didn’t matter for general questions (like understanding the main idea of the text).

But when it came to specific questions, comprehension was significantly better when participants read printed texts.

Placing print in perspective

From these findings, there are some lessons that can be conveyed to policymakers, teachers, parents and students about print’s place in an increasingly digital world.

  1. Consider the purpose

We all read for many reasons. Sometimes we’re looking for an answer to a very specific question. Other times, we want to browse a newspaper for today’s headlines.

As we’re about to pick up an article or text in a printed or digital format, we should keep in mind why we’re reading. There’s likely to be a difference in which medium works best for which purpose.

In other words, there’s no “one medium fits all” approach.

  1. Analyze the task

One of the most consistent findings from our research is that, for some tasks, medium doesn’t seem to matter. If all students are being asked to do is to understand and remember the big idea or gist of what they’re reading, there’s no benefit in selecting one medium over another.

But when the reading assignment demands more engagement or deeper comprehension, students may be better off reading print. Teachers could make students aware that their ability to comprehend the assignment may be influenced by the medium they choose. This awareness could lessen the discrepancy we witnessed in students’ judgments of their performance vis-à-vis how they actually performed.

  1. Slow it down

In our third experiment, we were able to create meaningful profiles of college students based on the way they read and comprehended from printed and digital texts.

Among those profiles, we found a select group of undergraduates who actually comprehended better when they moved from print to digital. What distinguished this atypical group was that they actually read slower when the text was on the computer than when it was in a book. In other words, they didn’t take the ease of engaging with the digital text for granted. Using this select group as a model, students could possibly be taught or directed to fight the tendency to glide through online texts.

  1. Something that can’t be measured

There may be economic and environmental reasons to go paperless. But there’s clearly something important that would be lost with print’s demise.

In our academic lives, we have books and articles that we regularly return to. The dog-eared pages of these treasured readings contain lines of text etched with questions or reflections. It’s difficult to imagine a similar level of engagement with a digital text. There should probably always be a place for print in students’ academic lives – no matter how technologically savvy they become.

Of course, we realize that the march toward online reading will continue unabated. And we don’t want to downplay the many conveniences of online texts, which include breadth and speed of access.

Rather, our goal is simply to remind today’s digital natives – and those who shape their educational experiences – that there are significant costs and consequences to discounting the printed word’s value for learning and academic development.

The World Economic Forum – A Frenchman in Silicon Valley: France needs an innovation revolution – Written by Navi Radjou.

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With Emmanuel Macron as president and his party winning a decisive majority in recent parliamentary elections, France’s ailing economy may finally receive a shot in the arm. Investors hope Macron can deliver on his promises to relax stringent labour laws and curb public spending. But the sad fact is even these ideas are not nearly radical enough to help France compete globally and win, in particular, in today’s digital economy.

France’s problems are well known: a heavy tax burden, intransigent unions and an uncontrollable public deficit. These are compounded by a lack of dynamism in its main European trading partners. But more than anything, France has a particular weakness when it comes to innovation ranking a dismal 15th in the 2017 survey of global innovation by the World Intellectual Property Organization, well behind Switzerland, Sweden, the Netherlands, the US and the United Kingdom, which top the list.

Large French industrial firms spend heavily on R&D, but entrepreneurs and small businesses struggle to attract the capital to launch and scale new ventures. French engineers excel at producing highly sophisticated and expensive industrial products like nuclear power plants, high-speed trains and fighter jets. This kind of industrial innovation is increasingly outdated, as the source of corporate and national advantage shifts from physical products to digital platforms, meaning the likes of Facebook and Airbnb, which create, find and share knowledge, and connect consumers with goods and services.

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As a Frenchman based in Silicon Valley, I have worked with companies in France for the past 25 years. It is frustrating to watch French engineers take years to develop a perfect product, rather than gradually improving it based on customer input, which is often received through digital platforms. I am baffled by the limited collaboration between French companies and universities and startups, when such links run deep in Silicon Valley, and to a lesser degree in rival countries like Britain.

Just as their industrial cousins struggle to compete, French companies focused on premium branded products have failed to grasp the new ways consumers behave. Since the 2007 recession, French consumers have become thriftier. In some ways this has helped a small handful of sharing economy start-ups, like ride-sharing app BlaBlaCar. The vast majority of mainstream French firms are struggling to engage with this turn towards sharing and frugality.

As a tech-savvy young leader, Macron personally understands this new digital world. But awareness isn’t enough. He needs a radical programme of changes, beginning with three important steps.

The sharing economy
Firstly, Macron must encourage French businesses to plug into the sharing economy, which is currently restricted to citizens directly sharing cars and apartments. PwC estimates that Europe’s sharing economy — dominated by consumer-to-consumer (C2C) transactions will grow from €28 billion today to €570 billion by 2025. France can go much further and pioneer business-to-business (B2B) sharing by building digital platforms that enable large firms and SMEs to become more efficient and innovative by sharing resources, ranging from waste, idle factory equipment and office space, to employees and even intellectual property (IP). B2B sharing could turbocharge the fourth industrial revolution.

There are pioneering models that France can follow. In Denmark’s Kalundborg Eco-Industrial Park, for example, several co-located companies exchange material waste, energy and water as an integrated ecosystem. Similarly, Dutch hospitals use FLOOW2, a B2B marketplace, to find and share idle medical equipment, staff and services, thus providing better care to more patients at a lower cost.

To encourage B2B sharing in France, Macron’s government needs to institute a comprehensive new framework that encourages the sharing of assets and personnel, probably including the deregulation of rules covering areas such as legal liability, taxation, IP protection and workers’ rights. If done well, France can shape and dominate the global B2B sharing market, potentially worth trillions of Euros, by creating demand for it and by developing the necessary digital platforms.

Regional innovation
Secondly, Macron needs to decentralize innovation. Paris has some elements of an innovation hub with a supportive mayor, top universities and an impressive new start-up campus, Station F. But other regions that could produce innovative tech clusters — such as Hauts-de-France, a former industrial region in the north that is transitioning to a waste-free, clean-tech-fuelled circular economy and the Nouvelle-Aquitaine region in the south-west that is leading agricultural tech innovation in Europe — are being left behind for lack of support.

Such regions lack scientists and engineers, as well as innovation links between universities and companies, especially in high-demand areas like the Internet of Things, bioscience and clean-tech. Macron, who is proud of his provincial origins and a big advocate of greater regional autonomy, should set up a regional innovation development fund to help existing “pôles de compétitivité” (competitiveness clusters) become “pôles de compétences” (talent clusters).

Frugal innovation
Finally, Macron must position France as a global leader in frugal innovation, a disruptive way of creating high-quality products that are affordable and eco-friendly. A few French firms have led the way here, including the automaker Renault, which shook up the global car industry in 2004 by launching the $6,000 Dacia Logan and two years ago introduced the €3,500 Kwid in India. The European Commission recently published a landmark report highlighting the huge social value and vast economic potential of frugal innovation for European nations.

Macron could make France a global hub to invest, test and scale low-cost, eco-sound inventions for European and even developing markets. He could do so by asking French engineering and business schools to incorporate frugal innovation into their curriculum. Macron could also set challenges for entrepreneurs with prizes given to those who create disruptive frugal innovation in vital sectors, like food, energy and health. Known as “10x10x Grand Challenges” the winners will be projects that deliver at least 10 times greater value, but use 10 times fewer resources than existing solutions.

Macron is an ingenious political entrepreneur: he used innovative data-driven campaign tactics to win hearts and minds and got elected by a landslide as France’s youngest president. En Marche!, his one-year-old political organization, is still in start-up mode. But having disrupted the French political landscape, President Macron now needs to lead a French innovation revolution as well.

The author
Navi Radjou born 14 August 1970 is a French-American scholar,  he earned his MS degree in information systems from Ecole Centrale de Paris, and also attended the Yale School of Management. He is an innovation and leadership advisor based in SiliconNavi_Radjou Valley. He is former Vice-President at Forrester Research, a leading US-based technology research and consulting firm. At Forrester, he investigated how globalised innovation – with the rise of India and China as both a source and market for innovations – is driving new market structures and organizational models called « Global Innovation Networks ». During his tenure at Forrester, he advised senior executives around the world on technology-enabled best practices to drive collaborative innovation, global supply chain integration, and proactive customer service. He served as the Executive Director of the Centre for India & Global Business at Judge Business School, University of Cambridge, where Jaideep Prabhu was the director.
At Forrester, Radjou published more than a hundred thought-leadership reports on business topics related to innovation and emerging markets. Based on his extensive field research in India he published in 2008 a ten-part report series titled « India: The Innovation Giant (Re)Awakens », which explores the innovative business models pioneered by large corporations and grassroots entrepreneurs in India. Radjou is co-author of Frugal Innovation published worldwide by The Economist in 2015. The book explains the principles, perspectives and techniques behind frugal innovation. He is also co-author of the international best-seller Jugaad Innovation (Jossey-Bass, 2012). described by The Economist as « the most comprehensive book yet to appear on the subject » of frugal innovation.[9] He is co-author of From Smart To Wise, a book on next generation leadership. He is also a regular columnist on Harvard Business Review, Bloomberg Businessweek and The Wall Street Journal, and maintains a blog on HarvardBusinessReview.org.
Navi’s next book, Conscious Society: Reinventing How We Consume, Work, and Live (due in 2018), shows how we can all expand our awareness and tap into our abundant inner-resources—love, ingenuity, wisdom—to co-create inclusive and sustainable communities. In doing so, we can consciously steer human evolution to a better future.
Radjou has had wide exposure in national and international media, including The Wall Street Journal, The Economist, Bloomberg Businessweek, Financial Times, Le Monde, and Nikkei Shimbun. He is ranked as one of the 50 most influential persons shaping innovation in France.
In 2013, he received the Thinkers50 Innovation Award— given to a management thinker who is re-shaping the way we think about and practice innovation. In addition, his book Jugaad Innovation was shortlisted for the 2013 Thinkers50 CK Prahalad Breakthrough Idea Award.
Named by BusinessWeek as an « expert in corporate innovation, » he was also honoured by the Financial Times, which called his co-authored work on National Innovation Networks – the first-ever ranking of countries by their collaborative aptitude to integrate innovation capabilities across multiple regions – as « ambitious » and « sophisticated ». His latest research on « polycentric innovation » – a new approach that multinationals can use to integrate globally distributed R&D and innovation capabilities – has been featured in The Economist, The Wall Street Journal, Global Intelligence for the CIO, and Le Monde. Similarly, his concept of « indovation » — the unique process by which innovations are developed in India to serve a large number of people sustainably — has been featured in The Financial Times and in several conferences organised by Asia Society.

Have you read?
– After Macron’s victory, what next for France and Europe?
– Is France in deflation?
– The UN has ranked nations for innovation – how does yours do?